Client: Real Estate Institute of Queensland (REIQ)

Project: Prop IQ

Distribution: YouTube, Facebook, Instagram & TikTok

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Challenge:

REIQ wanted to create a television series that demystifies the process of buying, selling, or renting a property, providing clear, actionable information for both consumers and industry professionals.

Solution: 

Trending Media Australia produced Prop IQ as a professional TV broadcast-style show, complete with in-studio hosting on a custom-branded set. Each episode was structured into engaging segments featuring interviews with industry experts, real estate agents, financial advisors, and legal professionals. The series tackled pressing questions for viewers, whether they were first-time homebuyers, seasoned investors, or real estate professionals, covering topics such as market trends, property investment strategies, legal considerations, and the economic factors shaping the housing market.

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Results:

• Provided viewers with practical insights to make informed property decisions.

• Helped real estate professionals stay up-to-date with industry trends and best practices.

• Expanded REIQ’s reach and engagement across YouTube, Facebook, Instagram, and TikTok.

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